May 2009 Book Review
World Wide Rave By David Meerman Scott
with Guest Reviewer Stacy Lukasavitz
World Wide Rave By David Meerman Scott
with Guest Reviewer Stacy Lukasavitz
Whether the systematic “rules” will work for everyone, I don’t know, but it’s certainly worth trying, and this book is certainly worth reading at least for inspiration. It’s a quick read, can fit in your purse (albeit a hardcover), and it’s eye-pleasing and funny. -Stacy
What is a World Wide Rave, you ask?
It’s telling just seven people about your product and setting the world afire with buzz.
It’s the one teenager with cancer that created a movement for kids his age with cancer across the globe.
It’s the writer who got turned down by every publisher she approached, then ended up with a best-seller by self-publishing, tenacity, and believing she had something of value.
It’s when people come to you and are interested in your products, not the other way around. It’s when they talk about you and your ideas in a good way, without you trying to “sell” them anything. It’s contagious enthusiasm about your ideas, and it’s fueled by harnessing the social web to spread them.
It’s the one teenager with cancer that created a movement for kids his age with cancer across the globe.
It’s the writer who got turned down by every publisher she approached, then ended up with a best-seller by self-publishing, tenacity, and believing she had something of value.
It’s when people come to you and are interested in your products, not the other way around. It’s when they talk about you and your ideas in a good way, without you trying to “sell” them anything. It’s contagious enthusiasm about your ideas, and it’s fueled by harnessing the social web to spread them.
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